A marketing strategy will help define your Melaleuca business goals and help narrow down what you want out of your marketing efforts. Your marketing strategy should include these three things.
The first is knowing the target audience. Having a target audience is very important to your strategy. Your marketing strategy will differ based on the types of people in your target audience. You will market different to moms than you would to a good of teenage girls. Depending on your product and target audience you may find that you will have different strategies for different groups of target audiences.
Asking yourself some of the following questions will give you a better understanding of your target audience for your marketing strategy. What is the age range of the customer using the product or service? What gender would have the most interest? What is the income level of the targeted customers? Is this product or service something that they need or is this considered more of a want or luxury? How do my potential customers gather their information to make decisions? Do they investigate using the Internet, television, or ask family and friends? Of course these are just some of the things you should think. The more questions you ask the better understanding you will have of your target audience.
The second includes the key element or the product. What makes your product or service unique? Why would people want to buy your product or use your service? Once you have this figured out this is the key to your marketing strategy. If your business is in a field where there are a lot of similar products or services no one is going to choose yours unless it stands out to them.
The third includes implementation of the strategy. This is where the tricky part comes in. This is where you will develop a detailed marketing plan with a list of specific actions that are used to implement the strategy you have set forth.
Your marketing plan can include anything you think will get your customers interested in your product. For example you might want to sell a special unique product to them to get them interested in the business and expand from there.
Once you have determined who was in your target audience you may want to think about asked where your potential customers got their information. This question is very useful in the implementation part of your plan and strategy. If you find that your customers utilize the Internet more for research, you may determine that using Internet marketing will be a good strategy. Using social media may also be valuable and a cheap way to get customers to pay attention if should find that your a target audience uses these tools on a daily basis then have unique content to post on these sites.
Remember when you are developing your strategy that your marketing plan may take a while to take effect. You want to build in some time before you start seeing results especially in today's fast paced world when everything is constantly changing.
Bruce Holmes is a Network Marketing Professional. Get a Marketing Strategy for your Melaleuca business. Get marketing tips for Melaleuca.
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