Mike Dillard created a new type of marketing, called Attraction Marketing and it is working for thousands of people. Attraction Marketing varies from other types of marketing techniques because instead of selling your Melaleuca business you sell yourself. It can also significantly reduce your marketing and advertising costs.
Attraction Marketing will cut your marketing costs because you don't have to spend money on leads. You can bring leads to you. If you are a small business that nobody has heard of you need away for people get to know about your businesses. If you use Attraction Marketing techniques you will find that people will come to you instead of you having to find them.
There are many different ways to begin the process of attraction marketing but here are some of the suggestions that will work for you. You want to create a brand for yourself. That brand will need to be consistent and displayed on different platforms.
Blogs are a wonderful way to start branding yourself. You should blog about topics associated to your business or industry but not directly about your business. Once establish a following on your blog you can then begin the process of introducing people to your business. People should get to know you first and then your business.
Social Media platforms like Twitter and Facebook are part of this new phase of marketing. It's a terrific way to reach people. There are a large number of people that use social networking sites daily. If something catches a person's interest then chances are they will click on it. It's important to remember not to automatically begin pushing your business or product. People aren't going to know about your product at first and therefore won't click on it. You need to attract them by providing them some type of valuable content to catch their attention. Once they are interested you can slowly start adding information about your product and pointing people to your website.
Attraction Marketing works because people aren't interested in sales pitches anymore. They have become smarter and don't want high-pressure sales. More subtle ways of getting people to know about your information is what businesses need to do now. People are more likely to buy products from people they trust. If you spend the time and let people know more about you and provide people with a service, the more likely they are to buy your products.
It is important to remember that this marketing method is going to take some time. You can't just inundate people with information about your product or service right away. You need to develop trust with them first and then you can get them interested. If you are patient you will find that Attraction Marketing works for your business because if they are taking the time out of their busy lives to view your blog or pay attention to your social media outlets then they trust you and are interested in you. You won't waste time with people that aren't interested in you. This definitely will work to your advantage. Give Attraction Marketing a try and see what it can do for your Melaleuca business.
Bruce Holmes is a Marketing Professional. Find out about Attraction Marketing for Melaleuca. Learn marketing secrets for Melaleuca.
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