Google leads the search engine market and is so powerful that they could be considered a monopoly. This is why it is vital that you get your site to the top of the Google SERPs because that is where you will be able to enjoy the true benefits of organic traffic.
Also, there shouldn't be any word before your keyword in the domain name; it should start with your keyword. Whether it's "the" or "my" or anything else, if Google sees your domain name starts with something else, then it will not see it as being relevant. Adding another word to the end of your domain name won't hurt you, unless it's done tastelessly and doesn't make any sense whatsoever. If you are lucky enough to get a domain name that is just your principal keyword, then that's great, but if not, you know what needs to be done.
Having a natural keyword density in your content is necessary if you want Google to see your site in a positive light. Google is constantly adapting their methods and algorithms to ensure that users have to deal with as little search engine spam as possible. If your site features a keyword density that is too high, you are apt to be perceived as spamming their search engine results. If your site has a higher keyword density than 5% you will end up in trouble. If you really want to make sure your site doesn't get penalized then look at things from Google's point of view and try to understand what they want, how you can give it to them and what would be a win-win situation.
The "Title" tag of your site has an importance and you shouldn't ignore it. Google knows what to rank you for by reading your Title tag, which is why it should contain your primary keyword. Conversely, exercise a little restraint and don't start stuffing your Title tag with every keyword you can think of. Putting more than two keywords in your Title is asking for trouble. You can put two keywords together so that they look like just one, which is an intelligent approach.
Working with Google, any website can hit the front page if it takes consistent action in growing and maintaining its position. There are websites that struggle for months and years to achieve an excellent position in Google and never realize they are doing something wrong. So in order to achieve your ranking goals on the world's biggest search engine, you have to be aware and on alert. You don't have to be a search engine specialist to strike it big with Google; if you can apply a few common sense tactics here and there, you'll make it.
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