Showing posts with label Worth. Show all posts
Showing posts with label Worth. Show all posts

Tuesday, 16 August 2011

When Quality Matters - How Much is a Good Translation Worth?


A good translation can be a boon to any business, opening new markets and reaching new consumers who might otherwise have never discovered your product or service. A bad translation, on the other hand, can cost you and your business if it turns off potential customers or gives them bad information. That's why it's usually worth putting in a bit more for a quality translation so you can bring in more customers and keep them satisfied.

Translation services run the gamut from free or low-cost machine translations to high-priced translations by skilled, professional translators. While cost doesn't always translate into quality, it's usually worth it to pay a bit more upfront and secure a better translation. Otherwise you'll end up with this little gem from the archives of the American Translation Association:

"Tehao Rechargeable shaver RCCW-320: Smuggle the razor blade (reference value around 400g) on your muscle vertically. Then drag your skin and shave back slowly."

Obviously, you get what you pay for. It's also important to know what kind of translation work you are buying. Translators offer "for-information" translations at a lower price. These are accurate but unpolished translations that tell you what a document says. "For publication" translations cost more but are fluid and ready for you to distribute to your clients or use to sell your goods and services.

Lastly, it's vital to spend the money to get a quality translation from someone who knows the subject to be translated. Not every translator is familiar with your particular subject or its special vocabulary. Agencies often have specialized, skilled translators familiar with your subject who can convey the technical details in a fluid, natural way, Otherwise you may end up with translations that don't read well to the audience they are intended for. So how much should you pay for a good translation? Determine the worth of your translation as it applies in economical terms, determine what the cost to your public image a bad translation can have on your company. So when you ask yourself again: How much should you pay for a good translation? The answer should be obvious.




Technovate Translations is a leading provider of quality translations to many fortune 1000 companies. To learn more please visit our website at http://www.technovatetranslations.com





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Sunday, 14 August 2011

Are Professional Translators Worth the Cost


So the time has finally come and you've decided that you want to take your business to the next level and provide your product in Spanish. However, you don't really know the first step in starting the process. However, you do realize that you need to find someone that speaks the language so that you can start them translating your product information and marketing material into Spanish.

You don't really know what kind of requirements you are looking for in a translator so you just start searching online for someone that translates Spanish and English. You find someone that has good credentials, has a lot of experience in your industry and has good feedback from previous clients. You decide that person would be a good fit for your project, but before you hire him/her you look at what the translator charges. After you see what they charge, you decide that it's too much for what you want to pay.

You wait a couple of days trying to decide what to do and then remember that one of your nephews spent some time in South America in the Peace Corps and speaks a little Spanish. Maybe you could get him to translate your project?

Good idea?

No, way; no way; and NO WAY!

Thinking you can save costs and trust your business projects to someone who is not a professional translator is ridiculous. Professional translators are worth every penny you will spend on them to translate your projects.

If you choose to go with someone you know who isn't trained professionally as a translator, not only will you get an unprofessional result, you will most likely have to end up retranslating the work, which will more than double the cost of having had a professional translation done in the first place. Also, a professional translator is used to working with deadlines and will work to ensure that you get your translation when you need it. Someone who doesn't translate professionally will be a lot less likely to understand the importance of getting your project back to you when you need it.

In addition, if you decide to ship your product out with an inferior translation done by a non-professional translator, your reputation will suffer and, like the commercial says, you won't get a second chance to make a first impression.

So in the end, while it may seem expensive to hire a professional translator for your project, in the end it will save you both time and money and your business will be better off for it.




Clint Tustison is a translator interested in helping other translators improve their businesses. His website, Spanish-translation-help.com is filled with information helpful to translators regarding the translation industry, and his free monthly newsletter, Translator Techniques, has tips and techniques for translators.





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Wednesday, 6 July 2011

Free or Fee? What is Music Worth?


We are much more reliant today than ever before on technology and the many contributions it makes to our lives every second. Perhaps most notable is the many options technology has given to the Internet and the world of entertainment, making many artistic projects and productions, from digital music albums to e-books to short and long films and television programs available to a larger audience of people.

Steadily children that grew up with the Internet and don't remember a time without it are reaching adulthood, and attitudes about both the monetary value of artists' works available online and the cultural value of these works are changing. This revolution began with the introduction of CD's, which became easy to copy and distribute to friends.

There are certainly varying opinions about the worth of downloadable music and purchased music in general; while a younger generation of music lovers is certainly divided on whether music downloaded online should be free music, there are definitely more in that generation deciding that perhaps people should be more freely allowed. When it is so much easier to copy mp3's online and from friends, and also easier to record entire albums in the studio with full digital capabilities, many young music listeners wonder, is a musician's work and the musician him/herself really worth as much as at the dawn of the recording industry?

Many studies have shown that adults that remember a time when recorded music was expensive and more difficult to obtain are much more cognizant and respectful of basic music Copyright Law. They understand why certain laws are in place, and some that are artists themselves have relied on Copyright Law to protect their creative expressions. Copyright Law also allows music and other art forms to perpetuate in the world, and is the reason there is so much variety available.

The music industry has been cracking down on how people get their music recently in response to the increased availability of downloadable music and digital music on the Internet. The music industry was largely unprepared for the sudden introduction of file sharing programs to music lovers, and it has taken several years for them to realize their impact on musicians, songwriters, other music professionals and record companies. Before the Internet, most young people bought CD's, and shared them by simply burning a copy for friends. While this was certainly a violation of Copyright Law, it somehow did not pose as large of a problem as when mp3 players became available and people downloaded free music off the Internet en mass through high-speed connections. The music industry has recently started filing lawsuit after lawsuit to stop this phenomenon and put systems in place to make music lovers pay for downloadable music. As was evidenced in recent lawsuits that were filed against those in small towns in middle America, you do not have to be high profile to suffer consequences for violating the law when it comes to digital music.

The industry has been driving hard to try to get the public to recognize that not paying for music takes money away from artists and musicians that they deserve for their hard work. While music is a source of entertainment and a cultural commodity for most, for those involved in creating it, it is a job that they rely on to make lives for themselves. Like any other professional, musicians can't be expected to do their work for free. While the amount some receive is certainly debatable, what is not debatable is that they should receive something. The latest drive to enforce Copyright Law by the music industry is causing a stir among young people. New anti-piracy software is now being put on CD's to cut down on illegal CD copying. The software prevents listeners from burning the CD more than five times.

Teens especially are noting that this will not stop others from discovering new ways to get music. Many adults agree that someone is bound to come up with a way around the software, as technology always seems to find a way to surmount obstacles that prevent free sharing of music, DVD's and other media.

Many teens note that there is an obvious and simple way around the anti-piracy software; all a person has to do is make a copy of the CD once and then use the copy to make more copies. Those invested in the downloadable music and digital music craze feel the anti-piracy software is really just a way to slow down some of the most avid copiers while the industry thinks of a more permanent solution.

Other teens support these new attempts to prevent people from getting music for free. They feel that music is a valuable part of everyone's lives that touches so many aspects that certainly free music or even cheap music should not even be an option. They fully understand why musicians deserve to be paid for the privilege of owning and listening to their music over and over again.

So what are some alternatives to illegally downloading digital music or free music?

There are many services that provide low-cost and virtually free music for professionals and individuals simply hoping to expand their music collection. For those still entrenched in the CD movement, there are some subscription services in development that will allow people to freely share unlimited CD's through the mail at very low cost and without violating Copyright Law.

As more services for downloadable music and digital music arrive on the scene and make a more competitive market, track downloads and album downloads are becoming cheaper. Even iTunes offers songs as 99 cents apiece, and entire albums at cut rates, so even young people can afford to buy music legally to enjoy.

As an alternative to digital music provided by major music providers, reputable royalty free music companies are bringing original tracks of music plus many high quality royalty free music versions of some favorite classical pieces to listeners at affordable prices and sometimes even free. Royalty free music companies such as Royalty Free Music.com offer huge and very comprehensive downloadable music libraries with collections from every genre from classical and jazz to rock, techno, dance and Hip Hop. And with royalty free music, you pay to satisfy Copyright Law upfront so you don't have to worry later about any additional fees. Many royalty free music companies even offer totally free music that is of excellent quality and different from anything else available.

The point with digital music is that listeners will continue to try to find ways to get free or cheap music; at this stage of technology, finding loopholes and ways that allow for freer sharing of information is just human nature.






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