A good translation can be a boon to any business, opening new markets and reaching new consumers who might otherwise have never discovered your product or service. A bad translation, on the other hand, can cost you and your business if it turns off potential customers or gives them bad information. That's why it's usually worth putting in a bit more for a quality translation so you can bring in more customers and keep them satisfied.
Translation services run the gamut from free or low-cost machine translations to high-priced translations by skilled, professional translators. While cost doesn't always translate into quality, it's usually worth it to pay a bit more upfront and secure a better translation. Otherwise you'll end up with this little gem from the archives of the American Translation Association:
"Tehao Rechargeable shaver RCCW-320: Smuggle the razor blade (reference value around 400g) on your muscle vertically. Then drag your skin and shave back slowly."
Obviously, you get what you pay for. It's also important to know what kind of translation work you are buying. Translators offer "for-information" translations at a lower price. These are accurate but unpolished translations that tell you what a document says. "For publication" translations cost more but are fluid and ready for you to distribute to your clients or use to sell your goods and services.
Lastly, it's vital to spend the money to get a quality translation from someone who knows the subject to be translated. Not every translator is familiar with your particular subject or its special vocabulary. Agencies often have specialized, skilled translators familiar with your subject who can convey the technical details in a fluid, natural way, Otherwise you may end up with translations that don't read well to the audience they are intended for. So how much should you pay for a good translation? Determine the worth of your translation as it applies in economical terms, determine what the cost to your public image a bad translation can have on your company. So when you ask yourself again: How much should you pay for a good translation? The answer should be obvious.
Technovate Translations is a leading provider of quality translations to many fortune 1000 companies. To learn more please visit our website at http://www.technovatetranslations.com
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