Does Creative Commons make us more creative?

The photo accompanying this article has nothing to do with the actual written content. Sort of. It’s a photo that I came across on Flickr, taken by Ben Fredericson, and being a sucker for bokeh I saved it on my computer.

The photo was posted on Flickr under a Creative Commons license, allowing others to use it pretty much any way they want to, as long as they credited the photographer.

This is possibly the simplest, and most common, way in which Creative Commons comes into play on a daily basis on the Internet. And that is just the tip of the iceberg.

What is Creative Commons?

A lot of people probably don’t know that Creative Commons is actually a non-profit organisation. Based in Mountain View, California, Creative Commons was founded in 2001 by  Lawrence Lessig, Hal Abelson, and Eric Eldred, in an effort to make creative works available for re-use. Creative Commons’ slogan sums it up perfectly, “Share, Remix, Reuse — Legally.”

Creative Commons encourages artists and creators to share their work under a Creative Commons License. This is where it starts to get a bit complicated because there are several permutations to the license, and you have to understand each one before deciding which one is right for you.

Creative Commons Licenses

There are six main types of Creative Commons Licenses.

Attribution: This license gives over the most rights possible. It lets your share, remix, and build upon the work, as long as the rights holder is credited. You can also use the work for commercial purposes.

Attribution Share Alike: This license is identical to Attribution, with the added condition of licensing your new work under the same terms. This is the license used by Wikipedia.

Attribution No Derivatives: This license allows you to share the work, both commercially and non-commercially as long as it is unchanged and is credited.

Attribution Non-Commercial: This license allows you to remix, tweak and build upon the work, as long as it is credited and is for non-commercial purposes. The new work does not have to be licensed in the same way.

Attribution Non-Commercial Share Alike: This license is identical to Attribution Non-Commercial with the added condition of licensing new creations under the same terms.

Attribution Non-Commercial No Derivatives: The most restrictive license allows you to share the work, as long as it is credited, non-commercial, and is not altered in any way.

It should also be understood, before choosing to use a Creative Commons license – it is non-revocable. If you choose to allow people to share your work, and decide at a later point in time to remove the license, any copies that exist in the wild, will stay right there. You can’t stop people from using them. Which in reality means that even under the most restrictive license, once your image is out there, it’s out there for good. Removing the license only stops users from downloading your copy.

What is the difference between Creative Commons and Public Domain?

Public Domain and Creative Commons are not to be confused with one another. Works in the Public Domain are free to use without any restrictions. Shakespeare and Beethoven’s works are an example of literature and music which exist in the public domain. An creative copyrighted work enters the public domain a certain number of years after the creator’s death, but the exact time period differs from country to country. For example, works in the US are copyrighted for the life of the author, plus an additional 70 years after death.

Works in the public domain can be used in any way you want – sharing, remixing, adapting – the sky is the limit. Just like with Creative Commons, the ability to produce derivative works is a catalyst for creativity.

Where can you find Creative Commons content?

Creative Commons content can be text, images, videos, software – in other words – just about anything. So where do you go to find that content?

Videos

YouTube recently introduced a creative commons licensing option for its users. YouTube is providing only one Creative Commons license, namely Attribution, the license which gives pretty much free reign over what you can do with the content.

Go to YouTube’s Editor where you can access a fully searchable database of thousands of videos contributed from YouTube users, as well as organisations such as Al Jazeera and Voice of America.

In addition, YouTube makes it easy to edit, rotate, combine, remix and add effects to the videos right there on the site.

Video artists and citizen journalists both have a lot to gain out of this move, and it’s a perfect example of how Creative Commons is a breeding ground for creativity.

When sharing your creations on YouTube, you can also license the video under the same terms, even though you aren’t obliged to. If used the right way, we could end up with a domino effect of hundreds of thousands of videos all licensed under Creative Commons freely available on YouTube.

Photographs

The most obvious place you can go to find high quality Creative Commons photos is Flickr. With almost 190 million photos and counting on Flickr, it’s interesting to see which types of licenses are most commonly used. With about 55 million photos each, Attribution Non Commercial No Derivatives and Attribution Non Commercial Share Alike are the most popular options.

It is understandable that an artist or photographer would not want their work to be used commercially without payment. But for bloggers, non-profit organisations, and even digital and photo-manipulation artists, there’s a wealth of images to choose from. And with the help of third-party services like Compfight, it’s even easier to navigate the smorgasbord of awesome photographs.

You can also use Google  to find Creative Commons images, amongst other things. For images, go to Google Image’s Advanced Search, and at the bottom of the search form, go to Usage Rights to choose from several options in the drop-down menu.

Text

Besides the obvious example of Wikipedia, there are other content providers who have licensed their work under Creative Commons, such as Al Jazeera Blogs. Al Jazeera has been at the forefront of making all of its content available for re-use, including videos on YouTube and photographs on Flickr.

Other examples of text freely available online for re-use including WikiTravel, as well as a long list of fiction and non-fiction books.

Audio

Nine Inch Nail’s Trent Reznor is one of the musicians who has always been far ahead of his time in the way the band’s music is disseminated, and has even earned them the label, The First Open Source Band. Nine Inch Nails released the creative commons album Ghosts I-IV in 2008.

The experiment didn’t do much for the music industry’s claims that peer-to-peer file sharing is detrimental to their sales. The license that Nine Inch Nails chose for the album allowed users to share it in any way they chose, as long as it was non-commercial. Meaning if you wanted to put it on the ThePirateBay, so that others could download it from you, you were free to.

Despite that, the album earned $1.6 million in its first week alone, and topped Amazon’s list of best-selling albums for the year.

They also created something of a film festival, inviting fans to create videos accompanying the music.

How does Creative Commons make us more creative?

Nine Inch Nails’ move with their Creative Commons album and film festival is the perfect example of the positive effects of the practice. Using their fame and fan-following, they were able to spark an artistic movement.

If a photograph, a work of art, or even software, is licensed under Creative Commons, it gives other users a springboard to work from. It’s the encapsulation of inspiration.

When you can create derivative works from a photograph, for example, it becomes like a creative brainstorming session, where two people can contribute to one work of art, regardless of their location, nationality or even language.

If a writer licenses their work under terms which allow for remixing, an indie film-maker could potentially create a movie based on the work. That kind of access to creative information to work with is priceless.

Because of the non-commercial aspect, Creative Commons can also push us to create art for art’s sake, and no other reason.

In other words, Creative Commons brings out the best in us.

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Why Internet Marketing Does Not Make Significance Without Concrete SEO

Internet marketing is the whole extent of SEO, PPC, and SMO or social media optimisation put as one. Among these procedures for internet marketing, search engine optimisation is deemed as the lodestar. PPC will provide the initial traffic, but this traffic has the trend to end as soon as the PPC campaign comes to hault or as soon as all your money are used up, and typically, the latter occurs first. SMO on the other hand, while being a powerful strategy, won't give exactly the same lasting outcome as SEO.

But not just any SEO endeavor may be reliable mainly because Google adjusts its algorithm from time to time. Just one focus is certain in relation to Google's mystifying algorithm, and that is, the main focus on high quality content.

Because of this, content-driven as against backlink-driven SEO has fared better the recent Google Panda algorithm update. The Panda aimed toward rendering the point to internet sites with juicier contents. This update takes wing from where Google Caffeine left. Caffeine sped up indexing of both first-rate and low quality sites. Panda climbed to the top end of the website pile and harvested only the luscious, fresh, and quality ones.

So in case your internet marketing has long relied upon high quality content, chances are you're enjoying your improved position in Google's page rank. Many Google customers have given their comment that really, the outcomes are better as they are seeing more government sites over article farming sites.

But, organizations whose internet marketing campaigns were anchored on speedy fixes like backlinking lacking even qualifying the backlink suffered a big fall in the rankings. The algorithm did not affect other areas of internet marketing such as PPC and SMO.

Thinking how Google thinks can save you plenty of disaster and cash getting wasted the wrong focus on your SEO and internet marketing. People who have been doing it the right way enjoyed an even better ranking. And the way to try and do it right is definitely based on content, content, content.

If you are looking for the best SEO Singapore company, Magic Webs can provide the amazing SEO Services Singapore you deserve.. Unique version for reprint here: Why Internet Marketing Does Not Make Significance Without Concrete SEO.

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How Much Sacrifice Does it Take to Start a Business

Like many people I know, back in 2007 my employer was badly affected by the banking crisis and subsequent economic climate. Given that I was working at a bank, you can imagine things got a little more precarious than usual.

Despite all that and a wobbly business climate, in 2008 I still decided to leave my job and start my own business. The allure of working for myself, in control of my day-to-day working environment was too strong. I’d been planning and plotting for probably 9 months (I’ll spare you the pregnancy metaphor), and to be honest, had initially planned to just freelance on the side, too risk adverse to take the plunge completely.

Although I wasn’t in danger of losing my own job, even just a small taste of the freedom and possibilities of entrepreneurship was irresistible. And three years later, with a fairly successful business, I have no regrets. Zero.

Along my twisted journey, which has been a lot of fun and a lot of hard work, there’s been one common theme that I keep bumping into: sacrifice.

What is Sacrifice, Exactly?
The word sacrifice reminds me of an earlier discussion here on DLM, which comes first: Success or Happiness. But what does sacrifice mean, anyway? Google kindly suggests a number of religious and sports themed definitions, but for the moment, let’s choose this one:

to give up (something important or valued) for the sake of other considerations

Seems like a fair enough definition. But what does one give up when making the entrepreneurship leap? Well, everyone is different, but my list includes:

• Time. I know zero business owners who work fewer hours than they did while in a corporate job. That can change later on in your business career, but the beginning is mostly just hard work.
  


• Delegating Responsibility. If you work for someone else, if something goes wrong you can easily pass the buck. (Or in the classic corporate scenario, it’s more like a game of finger pointing.) When an entrepreneur, the buck always stops with you, whether you like it or not. Cashflow, sales, taxes: all your responsibility now.


• Sanity. A lot of entrepreneurs will tell you it is, technically speaking, crazy to go into business. You constantly have to take risks, stick your neck out, take criticism on the chin, fail often. It’s a wonder your average business owner doesn’t run around town screaming like a manic.
  


• Benefits. You know, benefits, those cushy things that employers give their staff to tempt them to stick around. The biggest one is health insurance, for those living in countries without public health care. Retirement funds and investments are also tempting treats that when you work for yourself, you have to take care of yourself.

But how much sacrifice does it take to start a business?
Ok, so enough with the examples of sacrifice – just remember that sacrifice is different for everybody. But how much sacrifice is required?

It depends.

I wish I could tell you how many of your children’s birthdays you’ll miss. I wish I could warn you about how much overconsumption of caffeine you’ll have, and how many nights you won’t sleep because you’re worried about paying your mortgage. I’d love to say that you’ll be breaking even within a year, or that in 6 years you’ll cash out as a millionaire.

But alas I can’t tell you these things. Every business is different, and each is a swirling mix of luck and hard work.

What I can tell you is that no matter how much sacrifice is required, I feel it is always worth it. Why? Because as the business owner, I am the one in control. I can decide what risks are worth taking, how much time to spend, and how hard to push.

Yup. I may be crazy, but if that’s what it takes to tempt the hand of fate, then that’s a sacrifice worth taking.

Written on 6/20/2011 by Andy Hayes. Andy is a small business coach/advisor, speaker, and author of SHERPA , the free monthly guide to what’s hot in business. You can find him on Twitter,@andrewghayes.

Photo Credit: Travis Hornung

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